For the next babe in our Women To Dream About series, we are lucky enough to catch up with Liv Wagner - publicist turned content producer/creative director extraordinaire and general over-achieving dreamboat. She grew up in the gorgeous snowy Austrian alps, moved to Sydney where she became a true Aussie beach girl and publicist (and PR lecturer), and now she is busy stamping her mark on tinsel town with her new company Liv Connective. Liv is an inspirational force to be reckoned with, her instagram is a parade of Liv with her incredible friends: Karlie Kloss, Miranda Kerr, Chloe Morello and Jourdan Dunn and the list goes on (seriously, check out the "Connector" Instagram story highlights if you want to see the full list....)!!
BUT what we love most about Liv is her own inner star power that has constantly propelled her forward.
We asked Liv more about her inner drive, and what she’s learned along the way.
Hey Liv! How is LA going?
Hey! I am loving the City of Angels so far, I moved here last year and finding that there's just more to discover each and every day. The vibe feels similar to Australia - which I LOVE - just this really fun, earthy chill beach vibe but with something a little extra. LA has this undercurrent of activity, so you could easily choose to have a beach babe day, or a boss babe day depending on what you're feeling like. In essence, everything you need is here. Any lifestyle you want is here. Any climate you prefer is here. So, I love it, and I wouldn't want to live anywhere else.
You’ve worked with so many women, and really take a lot of pride in helping other women to succeed which is so inspiring. Are there any ladies in particular that have been inspiring you?
Sisterhood is a powerful, magical thing. Over the last few years I have been very privileged to work and partner with several powerful and influential women in the fashion and entertainment industry but the person that inspires me the most is my mum, because when things get hard, she tells me to keep going and never give up.
“Whatever you do, be different, be “you-nique” – that was the best advice my mother gave me. "If you’re you-nique, you will always stand out.”
You are so ambitious and full of energy, always pushing yourself and those around you forward. Where does your inner drive and ambition come from?
I hold myself to a very high standard, expecting the best from what I want to do. This expectation ensures that I hold myself accountable and really do whatever it takes to get the outcome that I'm wanting - for my clients and myself as well. My friends often comment on my 'intense internal drive' as a really positive force - and because it's something that I feel so strongly, it really does feel like a tangible thing sometimes haha - like my "Full Power" jacket or something. When I am in that zone, pushing and driving ahead, I can easily see how the people around me want to run at the same pace and achieve alongside me. It's an energising environment to be in, especially with the right people when we help to elevate each other.
What do you love the most about where you are in life right now?
When I left the corporate world, it was a big risk for me. It was the catalyst for alot of really exciting but also challenging change in my life. What was really important for me was to have a good sense of closure of one chapter and then creating a fresh new canvas for the next adventure. To do this, I spent a few months travelling around the world to visit my favourite people and favourite places (hello Sydney!!) which was rejuvenating and clarifying. Then when I came to LA I was ready to "Go Big" or (in my words) "Go Full Power" :)
This links in quite nicely to the question above really, because I knew that to succeed in the new career goals I'd set myself I would also need to set myself some personal development goals as well (Internal Drive Mode: High). I'm sure you can tell by now, but when I want to do something I do it thoroughly, so I set myself some goals around personal development and to learn new skills, and started that process by asking myself "How can I improve?". It's not an easy question (sometimes a bit painful), and you have to be prepared to look closely, critically but also fairly. One major learning for me was not to pigeon-hole myself, and really embrace and enhance my skill set. I said “no” to lots of things when I first launched my business Liv Connective because I thought “that’s not what my expertise is in”. In retrospect, I learned that it’s my responsibility to learn and contribute quickly to matters, and even more important I've learned that I CAN do that even in areas that aren't my comfort zone. Now I know that I am more than a publicist.
So, to answer the question - what I love most about my life right now is my self awareness and what I'm learning about myself. But most importantly, using those learnings to grow and develop all the time.
If you could talk to yourself 5 years ago, what advice would you give?
One of the things that I would tell myself is “that my desire to be liked by everyone will hold you back. If you want to change things, you can’t please everyone. If you please everyone, you aren’t making enough progress.” Now I know, this is right.
KOVRD QUICKIES:Q: Favourite G-rated thing to do in bed (apart from sleep)?A:
All thing’s social media Q: Favourite song to go to sleep to?A:
I love to go to sleep listening to the guided meditation by my dear friend and life coach Camilla Sacre-Dallerup. Check it out here Q: Weirdest thing you’ve ever used as a pillow?A:
My furry friend, Lyla Q: The one thing you can’t sleep without?
A: My jewelry, I never take it off!
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